Chapter 8
The MCF actively seeks press coverage for the grants awarded to charities by collaborating with UGLE, Provincial Communication Officers, and the charities’ communication teams.
The primary focus of this press coverage is to highlight positive and uplifting stories about the impact of the charities’ work and the support provided by Freemasonry. Through this proactive approach, the MCF aims to keep its donors and the wider public informed about the significant and beneficial influence of its funding on charities and the communities they serve.
The media coverage of grants distributed on behalf of Metropolitan Grand Lodge and Provinces plays a vital role in transforming the public’s perception of Freemasonry, presenting it as a positive and benevolent force in society. As a result of these efforts, the MCF’s media profile has been steadily growing, attracting more attention from other charities interested in the MCF’s grant-making programmes. This, in turn, has resulted in an increased ability to reach and assist more people through funding opportunities. Additionally, the media exposure helps local charities enhance their visibility within their communities, thereby attracting further donations and support.
Since its establishment in 2016, the MCF’s grants have served as the basis for more than 2,000 news articles, showcasing the positive impact of Freemasonry in society. Furthermore, the MCF’s initiatives have been featured in over 200 radio broadcasts, often featuring live interviews with Provincial Communications Officers.
Much of the coverage this year highlighted the grants we awarded to charities that support children and young people. However, Freemasonry’s response to the refugee crisis in Ukraine, which was supported and coordinated by the MCF, also generated significant coverage.
To ensure effective representation in future broadcast interviews, the MCF also provided broadcast media training in-house, enabling several members of its senior leadership team and Trustee Board to serve as spokespeople.
By pursuing strategic press coverage and fostering a positive media reputation, the MCF continues to extend its charitable reach and promote Freemasonry’s role as a force for good in society.
In the last reporting year, the MCF achieved an average of
per month, reaching a readership of over 400,000 people.
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chapter 9